Current:Home > ContactUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -AssetTrainer
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 02:51:47
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (595)
Related
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- People are talking to their dead loved ones – and they can't stop laughing. It's a refreshing trend.
- Jeff Bezos’s fund has now given almost $640 million to help homeless families
- A Northern California man has been convicted of murder in the beheading of his girlfriend last year
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- At least 37 dead after stampede at military stadium in Republic of Congo during recruitment event
- UK took action too late against COVID-19 during first wave of pandemic, top medical officer says
- Listeria outbreak linked to recalled peaches, plums and nectarines leaves 1 dead, 10 sick
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Best Black Friday Deals on Kids' Clothes at Carter's, The Children's Place, Primary & More
Ranking
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- How gratitude improves your relationships and your future
- Both sides appeal ruling that Trump can stay on Colorado ballot despite insurrection finding
- Shooting at Ohio Walmart leaves 4 wounded and gunman dead, police say
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- Will Messi, Ronaldo meet again? Inter Miami denies scheduling match with Al-Nassr
- Pilot killed as small plane crashes and burns on doorstep of shopping center in Plano, Texas
- Maine’s largest city votes down proposal to allow homeless encampments through the winter
Recommendation
Former longtime South Carolina congressman John Spratt dies at 82
3 teen girls plead guilty in carjacking, dragging death of 73-year-old New Orleans woman: I hope that you all can forgive me
Israeli troops battle militants across north Gaza, which has been without power or water for weeks
IRS delays 1099-K rules for ticket sales, announces new $5,000 threshold for 2024
Meet first time Grammy nominee Charley Crockett
Dabo Swinney shares feelings about Donald Trump attending Clemson-South Carolina game
Facing murder charges, this grandma bought a ticket to Vietnam. Would she be extradited?
Elon Musk's X, formerly Twitter, sues Media Matters as advertisers flee over report of ads appearing next to neo-Nazi posts